Tomorrow is grown
from your action today
Fair to Nature is the only UK certification scheme to focus on biodiversity and the only one to promote and support the scale of land management needed for UK wildlife to thrive. By asking farmers to ensure 10% of their farmed land is managed for nature, we’re enabling the re-emergence of richer, more diverse habitats – fuelling not only a return to the balance of nature, but to lasting sustainability, economic stability and long-term business resilience.
Consumer demand for food that’s good for nature
Nature-friendly farming provides commercial opportunity. Consumers want products that are the result of practices that address, rather than exacerbate, the biodiversity and climate crises. And they are using their spending power to support them.
RSPB research, undertaken in 2023 demonstrates that, even in a cost-of-living crisis, UK citizens care passionately about the natural world, and regularly use certification to help them make responsible food choices. These findings are in line with other research on UK adults, which indicates people are deeply concerned about biodiversity loss. They seek out and are willing to pay more for sustainable products.
Labelling as a key lever
An Eating Better survey found almost threequarters of the UK public would like to do more to support farmers that have high animal welfare and environmental standards. 71% said they wanted information displayed on product packaging. Around half of UK adults already choose food with environmental sustainability labels. They understand that biodiversity is a key element of sustainability – and a quarter would pay more for products that protect and support it. 65 Yet they crave more information: almost half say that a lack of information is the main barrier to them supporting a sustainable lifestyle. Source: Without Nature there is no Food report, 2024.
Buying Fair to Nature-certified products
When you buy a Fair to Nature-certified product you can be confident that you’re supporting farms and businesses that meet the highest sustainability standards and are committed to protecting and restoring nature for a better tomorrow.
With incredible results, from RSPB’s Hope Farm which has seen has seen a 226% increase in breeding birds, a 213% increase in farmland butterflies, almost double the floral diversity and up to 19 times more bees than typical farms.
We’re working with committed farmers and retailers to ensure you can buy food that comes with benefits for nature and our planet: guaranteed by science and certified by the RSPB.
