Tomorrow is grown
from our partnership today
Fair to Nature is an advisory service, supply-chain partner and certification scheme, run by the RSPB, the UK’s largest wildlife and conservation charity.
Nature at the heart of farming
Agriculture covers 70% of the UK, so it has a huge impact on our environment. The biodiversity loss seen in the UK in recent years places increasing pressure on the UK farming industry. It threatens the health of our land and the stability of supply chains. From butterflies and bees pollinating our crops to ladybirds and lacewings controlling pests, we need nature.
Transform your supply chains to become nature-friendly with expert farm advice
RSPB Fair to Nature’s supply-chain advisory service offers face-to-face advice to farmers from our expert conservation advisors. Working in partnership with farmers, suppliers, and landowners, we create practical plans to enhance and restore essential habitats for nature whilst ensuring the farm remains sustainable and resilient.
RSPB Fair to Nature advisors visit farmers to understand the context and current work on farm. Using the Fair to Nature standard as a framework for providing advice, and always working closely with the farmer, the RSPB Fair to Nature advisor identifies key recommendations for habitat creation and improvement; the key to restore and protect nature on UK farmland.
Funding to support habitat improvement
The Sustainable Farming Incentive (SFI) supports farmers to adopt and maintain sustainable farming practices that protect and enhance the natural environment, and support farm productivity and resilience whilst recognising the importance of food production.
With many farmers already taking up SFI funding, the RSPB advice can be tailored to ensure that these actions on farms are working to maximise the benefit for nature, and long-term farm resilience.
A trusted partner to communicate your nature strategy
Shoppers engage with and can relate to nature and biodiversity more easily than with many other sustainability issues. Birds, bees and flowers are tangible points of connection for consumers.
The RSPB is a well-known and trusted brand- we can help you deliver your nature strategy for your customers in a meaningful way.
SUMMERDOWN FARM
Case Study
Conservation and sustainability have always been a way of life at Summerdown. The farm has been a member of the RSPB’s Fair to Nature scheme since 2004, and in 2024 certified its range of award-winning herbal teas. Find out more about how their farm is a peppermint playground for nature.